#cable #television #tv #googletvThis article is interesting for a couple of reasons.
Second it points to the fact that the existing TV environment rewards the networks and the content producers handsomely. Which explains part of the reason for the challenges in rights negotiations with the channels and networks that companies like Netflix, Google, Apple, and other disruptive forces to the television industry are having.
I believe that Google TV will be a platform that ultimately offers even better opportunities for networks and content producers. For a start it will be distributed internationally giving the content and network owners a bigger reach than any of the platforms in the US can accomplish. But until Google get their Google TV platform widely distributed the highly paid and in high demand content producers and networks don't really have any incentive to come. And until they get the high demand content producers and networks on the platform they will have trouble getting the platform widely distributed.
My advice to Larry Page and Sergey Brin is that Google should build or acquire it's own content production house and launch a couple of Google TV branded networks in addition to the 100 odd channel partnerships it has already announced. Plus Google should also implement / improve tools for indie producers to make content.
In the past I've suggested that Television Networks that I've worked for offset the cost of any dedicated Disaster Recovery premises by using them as 'R&D' facilities for content. They should offer the use of the facilities to local schools or anyone with a concept for quality content that sounds half by feasible. Combine that with implementing a support group and networking opportunities so that people can partner up with the skills they don't have to complete the production equation. So far none of them have gone for the idea.
But I believe there are a lot of people just looking for the opportunity, for a hand up. If you give it to them they will come. The next Simpsons is percolating somewhere in someones brain. If you offer them inexpensive and assisted ways to make it into a reality and distribute it you build a relationship early on in someones success curve that is based on mutual growth and that will ultimately benefit all the parties involved.
Google already owns the biggest indie content showcase platform on the planet. Youtube is the perfect testing ground for new content before it can be massaged into something more professional looking for networks or channels already in place or for a new dedicated launch network. Mining that for creative talent you can take to the next level should be a no brainer.
There was a recent leak of the Honeycomb upgrade to the Logitech Google TV box.
First it shows that right now owning and producing a network or content to play on a television network is the place to be if you want to make money.
I believe that Google TV will be a platform that ultimately offers even better opportunities for networks and content producers. For a start it will be distributed internationally giving the content and network owners a bigger reach than any of the platforms in the US can accomplish. But until Google get their Google TV platform widely distributed the highly paid and in high demand content producers and networks don't really have any incentive to come. And until they get the high demand content producers and networks on the platform they will have trouble getting the platform widely distributed.
My advice to Larry Page and Sergey Brin is that Google should build or acquire it's own content production house and launch a couple of Google TV branded networks in addition to the 100 odd channel partnerships it has already announced. Plus Google should also implement / improve tools for indie producers to make content.
In the past I've suggested that Television Networks that I've worked for offset the cost of any dedicated Disaster Recovery premises by using them as 'R&D' facilities for content. They should offer the use of the facilities to local schools or anyone with a concept for quality content that sounds half by feasible. Combine that with implementing a support group and networking opportunities so that people can partner up with the skills they don't have to complete the production equation. So far none of them have gone for the idea.
But I believe there are a lot of people just looking for the opportunity, for a hand up. If you give it to them they will come. The next Simpsons is percolating somewhere in someones brain. If you offer them inexpensive and assisted ways to make it into a reality and distribute it you build a relationship early on in someones success curve that is based on mutual growth and that will ultimately benefit all the parties involved.
Google already owns the biggest indie content showcase platform on the planet. Youtube is the perfect testing ground for new content before it can be massaged into something more professional looking for networks or channels already in place or for a new dedicated launch network. Mining that for creative talent you can take to the next level should be a no brainer.
There was a recent leak of the Honeycomb upgrade to the Logitech Google TV box.
I personally purchased the Sony Google TV bluray player at Best Buy in the recent Black Friday event. The Logitech is cheaper through amazon.com if you are looking to buy now. I was disappointed when I open the box on the Sony today and discovered it has no composite video connections. Just HDMI. Because I have a dated amplifier with no HDMI inputs this means I am going to need to think more carefully about how to connect it. I don't want to take it back because Black Friday doesn't come but once a year and because it is now an open box. Besides I think the Sony design looks not too bad. Not in Apples league but certainly not ugly either.
There is now a
Get in with your Google TV apps if you are a developer. I think with their purchase of Motorola Home Google have made a pretty public announcement of where they are aiming to be. In the living room of everyone on the planet if they have their way.
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